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Baozun's 618 Shopping Event Results Reached 14.2 Billion RMB GMV

E-Commerce in China Shopping Festivals

From June 1st to June 20th 2021, Baozun's 618 results reached 14.2 Billion RMB GMV, representing an increase of 67%!
- 16 stores exceeded 100 million GMV
- 85 stores exceeded 10 million GMV
- 18 stores ranked among the top 3 of Tmall's 1st tier categories or 2nd tier subcategories 
Baozun's omnichannel operations covered 20 platforms, empowering 9 brands and their 1,318 offline stores to achieve O2O sales with over 100 million GMV. This is an increase of 65% in 2021 compared to 2020. 

Finally, Baozun's 618 online shopping capabilities include 2,000 square meter livestreaming studios and OMS peak capacities of 2.2 million orders per hour.

Congratulations to the Baozun and Full Jet powered by Baozun teams and our brand partners, for making this event so successful!