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Get to Know The Unsung Hero of China's Luxury E-commerce Boom

2021/02/04
E-Commerce in China Digital Marketing Premium Brands

A luxury brand’s selling point is legacy, craftsmanship, and exclusivity.

How do you transfer this identity into the quickly evolving Chinese ecosystem?

Sandrine Zerbib shared her insights on this question in a Vogue Business article. 

You can read this interesting article about TPs' work in China with luxury brands below: