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Sandrine Zerbib's interview on BFM TV: Gen Z, the New Chinese Consumers

2019/05/01
E-Commerce in China Business Tips

Sandrine Zerbib’s interview: The evolution of the Chinese consumer profile within a booming digital landscape.

Sandrine Zerbib, Founder and Chairman of the Full Jet E-Commerce and Digital Marketing agency, was invited last month to speak on the French TV series, “BFM Business.”

With more than 25 years of experience in China, Sandrine shared her insights into the Chinese market and the evolution of the Chinese consumer profile within the country’s booming digital landscape.