Our team
We come from various backgrounds ranging from Consulting to Operations via Retail, E-Commerce and Advertising. We are a team of strategically led and pragmatic brand builders. As we are usually the ones to implement the strategies we advise, we only recommend to you grounded, reality-proof solutions.
Experienced
and diverse talents
Nationalities
Languages
spoken
Studied and/or worked
outside of China
Founder
25 years’ experience in consumer business in China, out of which the last seven years working on cracking the code of Chinese digital native millennials.
Sandrine Zerbib founded and is currently running Full Jet.
In addition, she is a member of the Advisory Board of Pictet Premium Brands Fund, a director of the China board of Infront Sports and Media, as well as a director of the board of the start-up Allure Systems.
The President of adidas Greater China. She was appointed in the mid-1990s to create and develop the China business of adidas. She started and successfully developed the adidas business in China, from its naissance stage to its present market leading position.
Under Sandrine leadership, adidas emerged as a leading performance sports brand in China, set to be the number one brand. With a network of close to 4,000 adidas brand stores across approx. 500 cities when Sandrine left adidas, adidas was on-track to achieve more than €1 billion in net sales by 2010, making China the second largest market for adidas outside the United States.
The chairman of the board of Lacoste China and before that, the CEO and Executive Director of China Dongxiang (Group) Co., Ltd, a Chinese company listed on the Hong Kong stock exchange specialized in the production, marketing and distribution of sports fashion brands in China and Japan, notably Kappa and Phenix.
Partners & Executive
team
Talents
Senior Partner | Client Development & Operations
10 years’ experience in Strategic and Operational consulting, E-commerce, Digital Marketing, and Retail; including 7 in China Digital world!
At Full Jet, Victoria is leading Business Development and managing our Europe office.
Chief Operating Officer
Over 15 years experience designing and managing agency organizations in China and Europe.
At Full Jet, Sarah is leading Operations, Finance and Back Office.
Partner | E-Commerce Strategy & Sales
Over 7 years experience in Strategic Consulting, Operational Management and Business Intelligence in China.
At Full Jet, Samuel is driving the Strategy, Planning and Overall performance of our brands.
Head of Project Management
Over 7 years experience in Client success, Digital transformation and Project management (3 years in China).
At Full Jet, Elea is leading the Project Management function and overall operational efficiency.
Partner | IT & Order Fulfillment
Over 5 years experience in cloud system management, web development, and system binding in China.
At Full Jet, Yiyong is leading the IT and Order Fulfillment function, including Customer Care and Logistics.
Partner | Client EC Operations
Over 10 years experience in Marketing, and E-Commerce in China.
At Full Jet, Ashley is leading the E-commerce functions for store operations, merchandising and media.
Brand Strategy Director
Over 4 years experience in E-Commerce in China.
At Full Jet, Xin Ba is responsible of Key accounts strategy and operations.
Legal expert
Over 20 years experience as a Consultant and Lawyer in China.
At Full Jet, Simon is leading the Legal & Government function.
Brand Strategy & Communication Expert
Over 20 years of experience in Strategic Planning working for Global Communication agencies.
At Full Jet, Patrick is our Brand Strategy & Communication expert working on Consulting and Business Development.
TRAFFIC & DATA MANAGER
Over 15 years of overall work experience, with 6 of the years focusing on E-Commerce.
Felix has played both the store-manager and traffic/media and promotion leadership roles for several leading TP companies. He is an industry expert and a thoughtful manager and passionate developer of the next generation of E-Commerce talent.
At Full Jet, Felix is leading our Media Buy Master! as such he brings traffic to our stores and takes advantage of everything that the Tmall platform has to offer our clients.
Brand Strategy Manager
Dylon Wu is Full Jet’s strategy guy!
Dylon comes from a sufficient consulting backgrounds and always take creative initiatives to help brands achieve their growth in China. He helps to develop comprehensive strategy to win E-commerce through in and out channels. Dylon is a problem solver and a “go-getter!”
He loves to ponder over different scenarios in order to come up with the breakthrough ideas our clients need to drive their business full-speed ahead in China, or Dylon calls it “to go from 0 to 100” quickly!
EC Operations Supervisor
Zhongchao Sun is currently serving as one of two Brand Supervisors at Full Jet leading daily operations for several brand partners.
Zhongchao has over 7 years of experience, 6+ in E-commerce. Zhongchao has a passion for sales. She feels a true sense of accomplishment for herself, her team and her stakeholders when selling great products.
Before joining Full Jet, Zhongchao worked with several different E-commerce categories ranging from electronics to underwear & apparel.
Brand Strategy Manager
Over 6 years experience in digital and e-commerce, with 3 of the years focusing on China market.
At Full Jet, Raven is supporting strategic planning and operation.
E-Merchandising Manager
Leo Huang is one of Full Jet's “product gurus”.
Leo has over 10 years of total work experience, with 5 of them focusing on E-commerce. Leo successfully turned his hobby and love of shoes into a full-time career.
Prior to joining Full Jet's footwear category, Leo spent several years working with sports leading brands as an E-Merchandiser.
He comes to work every day excited to help his brand partners achieve their goals without incurring any slips ups! In other words, it is “operational excellency” that motivates Leo day in and day out!
SENIOR COPY-WRITER
Carrie has been working for more than 5 years in planning and copywriting for Digital Marketing and E-commerce clients.
Carrie has worked across a wide range of categories from jewelry and high-end watches, to fashion, and luxury hotels among others.
At Full Jet, Carrie ensures our Copy is "on brand" and of the highest quality and that our digital marketing plans convey the right messages to catch the attention of the fast-changing Chinese fashion enthusiast.
HEAD OF DESIGN
Over 6 years experience in Design and 5 years of experience in E-Commerce for market-places.
At Full Jet, June is leading the Design Function for both our Digital Marketing output & the look and feel of our E-Commerce Stores.
